Belonging at Snap

Design Inclusively

We build innovative and inclusive products that resonate with our global community.

Augmented Reality (AR)

Highlighting Snap AR potential to create inclusive experiences globally.

The future of AR & Accessibility at the 2024 Paris Games

To commemorate the 2024 Paris Olympic and Paralympic Games, Arcadia, Snap’s AR creative studio, launched transformative augmented reality (AR) experiences that redefined innovation and inclusion. Coca-Cola and Arcadia partnered on the world’s first AR vending machine. The vending machine was designed with a custom AR mirror that allowed for a hands free interface - enabling full functionality for users of varying heights, wheelchair users and individuals with limb differences, and featured a language-free design system ensuring accessibility for users from any linguistic background. This first of its kind vending machine and partnership led to enhanced user experiences for Olympians and Paralympians.


To further the spirit of accessibility, Snap’s Bitmoji team and Arcadia also created the first ever Paralympic Bitmoji, a new frontier for inclusive design. These cross-functional initiatives are an ideal demonstration of the power of AR and Snap technology to enhance accessibility, inclusivity, and authenticity for Snapchatters.


Blending culture and innovation - AR Ramadan Mall in MENA

Snap’s AR Ramadan Mall is an augmented reality (AR) experience emerging from the MENA region that blends culture, technology, and immersive storytelling. Snap has pioneered an immersive shopping mall experience rooted in local culture during Ramadan, making it an annual tradition for Snapchatters in the region as the Mall concludes its 4th season this year. Our approach, which is a multi-brand, AR led shopping solution showcasing various brands and sectors through integrated packaging, has had a reach of 16 million with 257 million total impressions.


Snapchatters in the region begin their AR journey with a selfie Lens that opens the door to an immersive Ramadan experience. From there, they’re guided through a multi-floor virtual mall—each of the four levels showcasing a unique vertical and hosting dedicated brand shops. Within each shop, users can discover curated collections and interact with products before swiping up to the brand’s website. This seamless, culturally rich experience highlights the power of AR to merge storytelling and commerce, positioning Snapchat as a platform where culture meets innovation.


NYX Beauty Bestie - Redefining Beauty with AR

NYX Beauty Bestie was another example of how ensuring that AR accurately represents the experiences of all people had a positive impact on our business. Inclusion was a principle embedded into every stage of the creative process that led to the NYX Beauty Bestie, an innovative AR experience designed by Arcadia, Snap’s AR creative studio. It ensured AR makeup filters and tutorials worked seamlessly across all skin tones and genders, and the user interface and interactions were designed with accessibility and representation in mind. The project which revolutionized makeup discovery and self expression, was led by a diverse and multidisciplinary team whose unique perspectives shaped the product’s success - resulting in a 70% increase in new to brand buyers. Our inclusive marketing approach highlighted NYX’s brand ethos and Snap’s mission to empower all users to express themselves authentically. Arcadia earned over 15 prestigious awards, including recognition for innovation, inclusivity, and technological excellence - proving the power of AR as a tool for inclusive experiences.